Generate social media posts from press releases
19 June 2026
Learning Pathway:
AI Apply 201: Domain Specific Tasks
Turn one approved press release into platform-ready posts for every channel in a single pass.
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Today's Exercise
Creating social media content from a press release often means rewriting it multiple times for different platforms. With ChatGPT Enterprise, generate tailored posts for every channel in minutes from a single approved release.
Let's adapt a press release into social media posts in 2 simple steps:
Prepare the press release
Generate your social media posts
Here's what you need for this exercise
Tools and inputs required:
🛠️ Tool | ChatGPT Enterprise (WOG) |
🔗 Feature | File Upload |
📂 Your input | A finalised, approved press release or set of key messages (PDF or Word) |
Step 1: Prepare the press release
☑️ Prepare your cleared press release as a PDF or Word document. [Example of press release] (opens in new tab)
Step 2: Generate your social media posts
☑️ Log in to ChatGPT Enterprise (opens in new tab) and upload the press release in a new chat.
☑️ Ask ChatGPT to adapt the press release into social media posts. You can use the prompt below.
Ready-to-use prompt
You are a social media manager for a Singapore Public Service agency. Adapt the attached press release into platform-ready posts for the following channels.
1. Facebook post (conversational tone, 2–3 short paragraphs, 2–3 hashtags)
2. LinkedIn post (professional, policy-impact focus, 150–200 words)
3. Instagram caption (short visual hook, max 100 words, 5 hashtags)
4. TikTok script (spoken-word format, 30–45 seconds, strong opening hook)
Each post must preserve all key facts and maintain an appropriate government
voice — clear, accurate, and accessible to a general public audience. Write in a style suited to each platform — conversational for Facebook, professional for LinkedIn, punchy for Instagram, spoken-word for TikTok. If any information in the source is ambiguous or unclear, reflect it faithfully rather than interpreting it. Mark anything you could not adapt directly as [Check against source] for the officer to review.
☑️ Review and refine the generated posts. You can use them as your starting point in crafting the social media posts.
Now it's your turn to try!
Pick a recent release — find an approved press release your team has published in the last few months.
Run the prompt — upload it into ChatGPT Enterprise and generate posts for all four platforms.
Compare the output — see how it holds up against what your team originally posted.
In under an hour, you'll have a complete set of platform-ready posts that would have taken most of the day to write by hand.
📅Following the 12-Week Learning Plan?
Congratulations on reaching Week 8! This guide is part of a 12-week learning plan designed to help you build practical AI skills. You're well on your way to becoming AI fluent.
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