Social Media Adaptation from Press Releases

Why this matters

Every time a press release goes out, your comms team has to rewrite it four times over adjusting tone for Facebook, trimming to LinkedIn length, crafting an Instagram hook, and scripting a TikTok. Done properly across all channels, that's a half-day of work before anything even goes for approval.

With ChatGPT Enterprise, you upload the approved release once, paste one prompt, and get platform-tailored posts for every channel in under an hour. Your team stays focused on reviewing and approving not rewriting from scratch.

Here's what you need for this exercise

Your five-part recipe - C.R.A.F.T.

Step 1: Confirm your press release is approved

Check that the press release or key messages have cleared your internal approval process. (Do not adapt a draft — any new facts introduced by the AI will not have been through approval.) 

☑️ Save the final version as a PDF or Word document, ready to upload. 

Example of press release: Singapore Signs First Memorandum of Understanding with OpenAI to Develop “OpenAI for Singapore” | Ministry of Digital Development and Information

Step 2: Open a new chat and upload the release

☑️Log in to ChatGPT Enterprise using your work account and click New Chat. 

☑️ Click the attachment icon and upload your press release. Alternatively, paste the text directly into the chat if the document is short.

Step 3: Paste the prompt, specify your platforms, and run it 

☑️ Copy the ready-to-use prompt below, fill in the bracketed fields, and press Enter. 

☑️ If your agency has specific tone rules (e.g. no exclamation marks, avoid jargon), add them to the prompt before running it. 

Step 4: Review each variant and send for approval 

☑️ Read through each platform post. Check that all key facts match the approved source exactly. 

☑️ Flag any post where the AI has introduced phrasing or details not in the original release. 

☑️ Send all variants through your normal internal approval process before posting. (AI-generated content is a draft until approved.) 

👍 What good looks like 

• One tailored post per platform, in the right length and tone for each channel. 

• All key facts preserved verbatim from the approved source — nothing added, nothing lost. 

• Consistent government voice across every variant, ready to go through your normal approval process.

💡 Key tips 

Approved content only. Always adapt from a finalised release — never use a draft. The AI cannot tell the difference between approved and unapproved facts. 

Add your tone rules upfront. Include house style in the prompt (e.g. "avoid jargon", "no exclamation marks", "refer to Singaporeans, not 'residents'"). This saves a round of edits. 

Pair with Deep Research. Use the Campaign Research guide to build your evidence base first, then use this guide to publish. Plan, then post. 

🛡️ Governance & accountability 

Source must be approved. Only adapt content that has cleared your internal approval process. Never adapt a draft. 

No new facts. Every variant must trace directly back to the approved release. If the AI adds something, remove it. 

Internal sign-off before posting. All platform variants go through your normal approval workflow — AI output is a starting point, not a final product.

Pro-Tip

Create a Skill for reusability

Once you've run this for a press release, save it as a reusable starter for your whole team:

Save this as a reusable Skill called 'Press Release Socials'.

In future I will provide a press release topic and text, provide me the proposed copywriting for social media.

Now it's your turn to try! 

📅Following the 12-Week Learning Plan?

Congratulations on reaching Week 8! This guide is part of a 12-week learning plan designed to help you build practical AI skills. You're well on your way to becoming AI fluent.