AI 201 Apply: Domain Specific Tasks
Deep Research for Campaign Strategy
19 June 2026
Compress a week of desk research into a single run and get a cited strategic report ready for review.
Why this matters
Building a campaign strategy means hours of manual searching, reading through reports, and stitching together fragmented findings into a coherent evidence base. By the time you've mapped the landscape, analysed your audience, and found international precedents, days have passed.
With Deep Research mode in ChatGPT Enterprise, you run one prompt and get back a comprehensive, cited strategic report - landscape, audience insights, global best practice, and recommendations in one to two hours.
Here's what you need for this exercise:
Tools and inputs required:
🛠️ Tool | ChatGPT Enterprise (WOG) |
🔗 Feature | Deep Research mode · Strategic Analysis · Evidence Synthesis |
📂 Your input | Your campaign topic (e.g. anti-scam awareness, healthier eating, active ageing, recycling) |
Your five-part recipe - C.R.A.F.T.
C.R.A.F.T.
C | 📂 Context | Your campaign topic, plus Singapore and global context that Deep Research finds for you. |
R | 🎭 Role | ChatGPT takes on the role of a strategy researcher and evidence synthesiser. |
A | ⚡ Action | ChatGPT gathers and synthesises evidence from reputable sources into strategic recommendations. |
F | 📋 Format | Landscape → Audience → Best Practice → Strategic Insights → Recommendations. |
T | 🔍 Test | Check that sources are reputable and cited; separate evidence from opinion before presenting to senior management. |
Step 1: Open a new chat and select Deep Research mode
☑️ Log in to ChatGPT Enterprise using your work account and click New Chat. Open the tools menu and select Deep Research mode.
Step 2: Paste the prompt and fill in your campaign topic
☑️ Copy the ready-to-use prompt below. Replace [campaign topic] with your specific topic and press Enter.
Ready-to-use prompt — paste into instructions
You are a strategy researcher supporting a communications team in the
Singapore Public Service. The team is developing a public education campaign
and needs a comprehensive evidence base before finalising their strategy.
The campaign topic is: [campaign topic].
Conduct a full research review covering the five areas below. Use reputable
sources only (government agencies, academic institutions, established research
bodies) and cite every source. Clearly distinguish between evidence and
opinion throughout. Do not present unverified statistics as fact — if a
figure cannot be confirmed from a reputable source, mark it as
[Unverified — confirm before use].
Write in a clear, structured, professional style — no filler, bottom line
up front. The output will be reviewed by senior management in a Singapore
Public Service agency.
Structure the report as follows:
1. Executive Summary (key findings and top recommendations, under 300 words)
2. Current Landscape (Singapore context plus comparable countries: behaviours,
key statistics, existing campaigns, barriers to change)
3. Audience Analysis (primary and secondary audiences, motivations,
misconceptions, behavioural barriers)
4. Global Best Practices (at least 5 successful campaigns from other countries:
approach, evidence of effectiveness, key lessons for Singapore)
5. Strategic Insights (trends, opportunities, behavioural science principles
that apply, risks to flag)
6. Recommendations (3 positioning options, 5 key messages, recommended
channels, potential partnerships, and a measurement framework with
success metrics)
☑️ Deep Research will begin scanning sources automatically — this may take several minutes. You can monitor its progress as it runs.
Step 3: Review the report
☑️ Read through the completed report and check that the sources cited are reputable. Spot-check two or three headline statistics against the original sources to confirm accuracy.
Assess the recommendations against your current campaign approach and note where the evidence supports a change in direction.
Additional Tips
#1: Create Skill
Once you've run this for one campaign, save it as a reusable starter for your whole team:
Save this as a reusable Skill called 'Campaign Research'. I will
provide a campaign topic and receive a complete strategic research
report structured exactly like this.
#2: No Deep Research? Do this instead
Deep Research is a feature inside ChatGPT Enterprise, not a separate tool. If it isn't available in your account, run the same prompt on a Thinking model with web browsing enabled. Expect fewer sources and less depth and verify key statistics yourself before using them.
👍 What good looks like
A cited evidence base spanning Singapore and international examples, with sources you can trace back to the original.
At least five best-practice campaigns from other countries, each with a clear lesson applicable to Singapore.
A complete recommendations section - positioning options, key messages, channels, partnerships, and a measurement framework.
💡 Key tips
Evidence first, then strategy. Build the research base first, then ask it to derive recommendations — and only then develop creative concepts. Jumping straight to ideas skips the evidence.
Localise. Ask specifically for Singapore-relevant data and examples. Deep Research will find international material easily; Singapore-specific statistics need a direct nudge.
Sceptical read. Deep Research is thorough but not infallible. Treat the report as a strong first draft, always verify the numbers that matter most before presenting upward.
🛡️ Governance & accountability
Verify key statistics. Spot-check headline figures against the original cited sources before using them in any brief or presentation.
Research informs; humans decide. AI synthesis supports policy and campaign thinking, it does not set strategy. All recommendations require human review before acting on them.
Check Singapore accuracy. Be alert to outdated data or claims based on non-local contexts. Confirm anything Singapore-specific independently.
Now it's your turn to try!
Pick your topic — choose a campaign your team is working on or planning.
Run the prompt — paste it into Deep Research mode and let it run.
Review and share — read the report, verify the key stats, and share the findings with your team as a starting point for strategy.
In under two hours, you'll have a senior-ready research report that would have taken days to build from scratch.
📅Following the 12-Week Learning Plan?
Congratulations on reaching Week 8! This guide is part of a 12-week learning plan designed to help you build practical AI skills. You're well on your way to becoming AI fluent.
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