Product Thinking: Start With The Whys
19 May 2026
Learning Pathway:
AI Build 301
Use the Five Whys Framework to uncover and target the root cause of the problem.
The Five Whys
Before reaching for a solution, understand why the problem exists. The Five Whys is a simple tool that moves you from symptom to cause.
Choosing the right level to fix
Problems rarely have one root cause. The goal is to find causes that are within your control and closely connected to the outcome you want to change.
Try it out!
Go through the Five Whys exercise with an existing problem your team is facing.
